![]() ![]() If you would like to share your experience with podcasts, please email us at Podcasting Audience What follows below is meant to be a primer on podcasting and includes sections on audience data, where to go to download podcasts, the economics of the medium, and tips on how one can create a podcast. Only a year later, the New Oxford American Dictionary anointed it as the word of the year due to its rapid evolution from an obscure, techie activity toward a mass medium. The term podcast was first coined by the journalist Ben Hammersley in an article published in The Guardian in February 2004. Podcasts now include everything from NPR news reports to episode recaps of HBO’s hit series, Entourage. Rather than listening or watching content from a live stream on the web, in other words, individuals download the file to a portable media player or PC. “Podcasting is a way to distribute audio and video programming over the Web that differs from earlier online audio and video publishing because the material is automatically transferred to the user’s computer and can be consumed at any time, usually on an Apple iPod or another kind of portable digital music player commonly known as an MP3 player.” ![]() What is podcasting? In the 2006 State of the News Media, an annual report on American journalism, we provided the following definition: ![]()
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